Make Life a Ride.

Wake up to life every morning with your engine running.

Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.

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Play.

Play.

Be bold. Be loud. Be everything you want. Meander your way through the cars of weary suburbanites inching along and find your perfect stage. Make your statement and scream it from the rooftops. The world is listening.

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Create.

Create.

You are innovation. You think what nobody yet has thought. You show what no one else has seen. And you put into words what no human being has ever said. Divide your city like a thundering bolt and find your canvas wherever it is hiding.

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Surf.

Surf.

Blue sky above, blue waves below and all of life's colours scattered in between. You ride on the Earth just as you would ride the waves. There is nothing that would be impossible for you, no place that is out of reach, and no reason why you can have it all. This world belongs to you. What are you going to do with it?

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Capture.

Capture.

Beauty is everywhere. It surrounds you even when it eludes the others. But you can grasp it. They see a motorcycle, but you see an adventure, a tank with seemingly infinite range and so much more. You are the eyes of humanity. Show everyone what you see.

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Compete.

Life's good. And you want to be the best. You can't break the laws of physics, but that challenges you even more. You don't listen to anyone - just to the watch that lets your valuable time tick away. Here's your chance to defeat it. Ready? Go!
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