Pure&Crafted goes international.

Music, motorcycles and heritage festival lights up Amsterdam.

After three years in Berlin and one year ‚on the road‘, it was time for the Pure&Crafted festival to reach new heights and take its unique blend of custom bike culture, live music, great food and hand-crafted heritage to an international audience. And what better choice of venue than the Taets art and event park in Zaandam, just outside Amsterdam, where the festival roared into life on Saturday 28 September. 

Motorcycle fans arrived by bike, by train and even by plane from across the globe to make some noise at the latest edition of this annual festival that was held at a magnificent national heritage site just a stone’s throw from the Dutch capital.

Motorcycles

If it’s got two wheels – customise it.

If it’s got two wheels – customise it.

One of the many attractions for visitors to Pure&Crafted is the comprehensive display of unique custom bikes from across Europe. Absolutely nothing was left ‘standard’ in the Wheels area, as stunning creations from builders including Krautmotors, Kingston Customs, The Old Garage and many more took pride of place and attracted crowds of enthusiasts, keen to discuss all the finer details of the bikes and perhaps search for inspiration and ideas for their own future custom projects.

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Local flavour adds spice to unique custom mix at P&C.

Local flavour adds spice to unique custom mix at P&C.

With this year’s festival being hosted in The Netherlands, it was a chance for local Dutch builders to showcase some of their own custom creations. Among the exhibitors was Ironwood Motorcycles from Almere, which has established a reputation for crafting stunning boxer-based specials, two of which were on display at P&C.

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New Heritage

Hand-crafted for long-lasting quality.

Hand-crafted for long-lasting quality.

Aside of the motorcycles, one of the most popular areas at Pure&Crafted was the General Store, where all manner of quality goods and accessories could be found, including clothing, rider equipment, hand-crafted garments and even furniture. Those in need of a quick hair or beard trim were able to visit the barber truck on site for a sharp new look.    

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New BMW Motorrad Heritage collection unwrapped.

New BMW Motorrad Heritage collection unwrapped.

One of the many highlights at this year’s Pure&Crafted was the unveiling of BMW Motorrad’s Heritage collection of rider clothing and accessories. This comprehensive range that includes leather jackets, helmets, gloves, t-shirts, hoodies, jackets, caps and more, will undoubtedly appeal to fans of the genre, who will be able to find these products at their local BMW Motorrad dealer from February 2020.

 

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Music

Loud, proud and unfiltered.

Loud, proud and unfiltered.

It’s not ‘all about the music’ at Pure&Crafted, but this year’s comprehensive line-up of bands certainly attracted many festival fanatics, who were treated to some incredible live sets from the likes of Blaudzun, EUT, Indian Askin, Swedish Death Candy, Bad Nerves, Bad Touch, Black Currant, Black Mirrors, Sons, Tape Top and Tim Vantol. The live music started early and finished late, with a choice of stages and styles to suit all musical tastes.       

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Re-live the live acts.

Re-live the live acts.

Just for your listening pleasure – and for those wanting to hear more from all the bands that played sets at this year‘s Pure&Crafted festival, we’ve compiled a special Spotify playlist, which you can access below. It’s no substitute for actually being there and experiencing the live action, but it’s our way to bring a little of the P&C magic to your ears. Enjoy listening and we’ll surely see you at Pure&Crafted 2020! 

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Festival Playlist