Ready for the riding enjoyment of tomorrow.

When we think about the future of motorcycling, it's not just about impressive innovations. It's about sustainability. It's not a temporary fashion, but a topic which has had an influence since the 16th century: a forest can only be felled as long as it is there. A truth of timeless validity. Sustainability stands for long-term thought and responsible actions with respect to the generations to come. It rests on three pillars: economic, ecological and social. This is why the actions of BMW Motorrad are based on these three pillars as well.

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